
Stuart Simms
Chief Executive Officer
Stuart Simms is CEO of FairPlay Sports Media. He previously led XLMedia PLC as Group CEO and was CEO of Rakuten Marketing, with earlier senior roles at IBM, Microsoft and Rackspace.
Connect on LinkedInBackground
Stuart is an experienced 'digital native' with a history of successful digital transformation and building high-growth businesses. Most recently, Stuart was Group CEO of XLMedia PLC, which he overhauled and developed into a sports publishing and media business mainly operating in North America. Prior to this, Stuart was the CEO of Rakuten Marketing. He also oversaw the rebuild and exit of Fits.Me and spent over 13 years in PLCs, earlier in his career with IBM, then later with Microsoft and Rackspace.
Previously at
Areas of focus
- Digital transformation
- Sports media
- BetTech
- Affiliate marketing
- Scaling media businesses



