The FairPlay BetTech Platform
An AI-driven, technology-led media network and BetTech infrastructure provider — built on the 25-year legacy of oddschecker. Four product layers. One operating model. Real, delivered results.
BetTech Data API
Enterprise-grade odds and predictive data — official feeds only.
Low-latency Core APIs powering sophisticated partners' own downstream experiences. Zero scraping, ID-mapped to Sportradar, SaaS-tiered by call volume.
Explore BetTech Data API1B+
Odds updates / peak day
<1s
99th-percentile latency
200+
Operator feeds
Connect Components
Odds Grid, Bet Builder and Dynamic Offers — live in weeks.
Three flagship modules deployed via a single tag. Utility-led, comparison-enabled, compliance-by-design — and zero engineering lift on your side.
Explore Connect Components3
Datasheet-grade modules
2-4 wks
Typical deployment
0
Core Web Vitals regression
Premium Insight AI (+EV)
Decision-support infrastructure, not a tip sheet.
An AI insight layer that surfaces wagers where bookmaker odds exceed our proprietary probability — driving sticky engagement and educated, high-intent conversions.
Explore Premium Insight AI (+EV)1B+
Odds updates / peak day
99%
Sub-1s insight delivery
~0
Engineering lift
Managed Media Services
We run the operation. You keep the audience and the brand.
End-to-end operational partnership — operator deals, yield optimisation, BetTech infrastructure, content engine, compliance and CMS deployment, all managed by FairPlay.
Explore Managed Media Services200+
Operator relationships
45+
Regulated markets
$0
Upfront investment
Six pillars. One end-to-end partnership.
From data ingest through commercial execution and compliance, every layer is managed and optimised by FairPlay — so your team can focus on audience and brand.
BetTech Infrastructure
Low-latency Core APIs, official operator feeds, ID-mapped odds — the foundation everything runs on.
CMS Integration & Deployment
Connect Components ship via a single tag — GTM, GAM or direct CMS injection. Live in weeks, not quarters.
Predictive AI & Yield Optimisation
1B+ odds updates / day power +EV signals, dynamic offer matching and continuous A/B optimisation.
Operator Relationships
200+ commercial agreements managed through Confido Network — one integration, every deal.
Compliance by Design
Geo-targeting, allow-lists, claims hygiene and real-time T&Cs hygiene baked into every component.
Content Engine
SEO-optimised sports-betting narratives at scale — boosting organic reach without adding headcount.
Take the full stack or pick the pillars you need. Every layer is modular, every pillar is BetTech-grade.
Five commercial models. Mix to fit your business.
We don't force a single revenue construct on every partner. Each product layer supports the commercial model that best matches your margin requirements, risk appetite and inventory profile.
Revenue Share
Performance-based — we win when you win. The default model for Connect Components and Managed Media Services.
CPA
Pay only for qualified, transaction-ready customers delivered through Bet Builder, Odds Grid and Dynamic Offers.
Hybrid Sponsorship
Brand-funded baseline plus performance upside — ideal for premium tenancies on +EV and Bet Builder modules.
Pre-sold Tenancy
Guaranteed revenue from sold-out commercial slots. Layered on Dynamic Offers for predictable inventory yield.
SaaS Tiered Licensing
Transparent, call-volume tiered pricing for BetTech Data API. Built for sophisticated downstream builds.
