The BetTech partner
that puts sports fans first.
An AI-driven, technology-led media network and BetTech infrastructure provider — built on the 25-year legacy of oddschecker, operating at the intersection of sports audiences, premium publishers and betting operators across 45+ regulated markets.
Who We Are
We sit at the critical intersection of high-intent sports audiences, premium media owners, and regulated operators — orchestrating the data and commercial layer that makes the sports-betting ecosystem profitable and compliant. Our AI-powered platforms, automated sports intelligence and expert services give our brands and partners everything they need to deliver seamless betting interactions across any digital environment.
Where we are today
An AI-first BetTech infrastructure provider operating across 45+ regulated markets, with a multi-brand portfolio reaching 100M+ monthly users and a Confido Network of 200+ operator relationships.
Global operations
Active across 45+ regulated markets, with teams spanning the UK, Europe and the US.
AI-first BetTech platform
Cloud-native data, predictive AI and Connect Components — built for sports media at scale.
Multi-brand portfolio
oddschecker, WhoScored, SuperScommesse and Confido Network — owned brands and partner network combined.
200+ operator relationships
Brokered through Confido Network — commercial terms individual publishers can't access alone.
100M+ monthly users
Premium, high-intent sports audiences across owned brands and partner properties.
Human and AI-driven
Editorial, commercial and data teams working alongside FairPlay AI's predictive engine.
Our Brands
A portfolio of category-leading sports media brands reaching 100M+ monthly users across 45+ regulated markets.
Backed by Bruin Capital
FairPlay Sports Media is backed by Bruin Capital, a private equity firm focused on sports, media, entertainment, and lifestyle investments. Bruin's portfolio and expertise provide FairPlay with the strategic support and capital to execute its global growth ambitions.
FairPlay Sports Media (formerly Oddschecker Global Media) is a global, technology-driven sports media network and BetTech infrastructure provider. Backed by Bruin Capital, FairPlay owns and operates oddschecker.com, WhoScored.com, Confido Network, and SuperScommesse. The company reaches 100M+ monthly unique users and processes 125M+ price changes daily across 200+ operators in 45+ regulated markets. FairPlay's managed BetTech infrastructure powers sports betting monetisation for Tier-1 media partners including Sky Sports, La Gazzetta dello Sport, MARCA and The Sporting News.
