We run it. You earn.
Fully managed BetTech deployment.
What is a managed BetTech service?
Full-stack BetTech operation.
- Zero upfront cost
- 60+ markets managed
- 200+ operator deals
How It Works
Turnkey extension of your commercial team.
Scope & Deploy
Live in 2-4 weeks.
Manage & Comply
Ongoing compliance.
Optimise & Scale
Continuous optimisation.
What's Included
Technology Deployment
Widget integration, API setup.
Compliance Management
Age-gating, geo-fencing.
Commercial Execution
Operator sourcing via Confido.
Performance Optimisation
A/B testing, seasonal strategy.
Reporting & Analytics
Full transparency dashboards.
Dedicated Account Management
Named team.
Full-Service Capabilities
Technology deployment
Widget integration, API setup
Compliance management
Age-gating, geo-fencing
Commercial execution
Operator sourcing via Confido
Performance optimisation
A/B testing, seasonal strategy
Reporting & analytics
Full transparency dashboards
Dedicated account management
Named team
Commercial Model
Revenue Share
No licensing fees.
Flexible Terms
CPM, CPA, hybrid.
Best-in-Market Rates
Via Confido Network.
Tier-1 publisher partners deploy Managed Media Services with zero upfront investment, zero engineering lift and zero Core Web Vitals regression — covering technology, compliance, operator commercials and ongoing yield optimisation under a single contract.
The MMS operating model: six pillars, one partnership.
Most BetTech vendors hand you a SDK and walk away. Managed Media Services covers every layer between your audience and a paying operator — and accepts commercial accountability for the result.
BetTech Infrastructure
Low-latency Core APIs, official operator feeds, ID-mapped odds — the foundation everything runs on.
CMS Integration & Deployment
Connect Components ship via a single tag — GTM, GAM or direct CMS injection. Live in weeks, not quarters.
Predictive AI & Yield Optimisation
1B+ odds updates / day power +EV signals, dynamic offer matching and continuous A/B optimisation.
Operator Relationships
200+ commercial agreements managed through Confido Network — one integration, every deal.
Compliance by Design
Geo-targeting, allow-lists, claims hygiene and real-time T&Cs hygiene baked into every component.
Content Engine
SEO-optimised sports-betting narratives at scale — boosting organic reach without adding headcount.
Take the full stack or pick the pillars you need. Every layer is modular, every pillar is BetTech-grade.
Compliance-by-design — not bolted on after launch.
Every component ships with the FairPlay compliance layer pre-wired: pre-approved language libraries, on-page disclaimers, no absolute or guarantee language and a full audit trail. Our editorial and legal teams maintain it as regulation evolves, market by market.
- Pre-approved language libraries for every active market
- Real-time T&Cs hygiene and operator allow-list governance
- Geo-targeting and operator eligibility enforced at the component layer
- Full audit trail of every offer served, by user and market
Strict legal boundary
FairPlay handles the BetTech infrastructure, content production and operator commercials. The publisher partner retains operational licensing and editorial sign-off. The legal boundary between media and operator is preserved by design.
Frequently Asked Questions
- What is Managed Media Services?
- FairPlay's full-stack BetTech operation: we deploy the Connect Components, run the compliance, broker operator deals through Confido Network, generate the editorial layer and continuously optimise yield — all on revenue share, with a single contract covering every layer between your audience and a paying operator.
- How long does it take to go live?
- Most publishers ship in 2–4 weeks: 1 week for scoping, market mix and operator allow-list configuration, 1–2 weeks for tag deployment and GA4 telemetry mapping, plus a soft-launch window. Zero backend code changes on your side; FairPlay Connect handles the runtime.
- What is the commercial model?
- Revenue share with no upfront fees and no licensing minimums — we earn when you earn. Hybrid Tenancy is available for sponsorship-led activations and category-exclusive deals; SaaS-tiered licensing applies if you take BetTech Data Solutions alongside MMS. Confido Network unlocks operator commercials individual publishers can't broker alone.
- Will MMS affect my Core Web Vitals?
- No. Connect Components are async-loaded, lazy-initialised and shipped from a global CDN. Zero CWV regression is a contractual promise; we provide pre-launch Lighthouse baselines, synthetic monitoring and post-launch reporting so SEO and engineering teams can verify the impact.
- How does compliance work across markets?
- Compliance-as-a-Service is built into every component: pre-approved language libraries, on-page disclaimers, no absolute or guarantee phrasing, geo-targeting, allow-list governance and real-time T&Cs hygiene. Age verification and self-exclusion remain operator-side controls; we route traffic only to licensed operators that enforce them. Coverage spans 45+ regulated markets including the UK, Italy, Spain, Germany, Brazil and 20+ US states. Our editorial and legal teams maintain it as regulation evolves.
- Do I need a betting licence?
- No. FairPlay holds the operator-facing relationships and the regulatory exposure on the BetTech side. You operate as a media partner — exactly as you would with any affiliate or sponsorship deal — while FairPlay handles licensed counterparties, payouts and reporting. Your legal posture stays unchanged.
- How do you ensure traffic and yield quality?
- Continuous A/B testing on placements, copy, market mix and operator rotation; Dynamic Offers triad (Page Content + Geo + Live Sports Calendar) so the right offer surfaces at the right moment; LTV-quality reporting on acquired players via Confido. Bonus-hunter cohorts are filtered out at the source so revenue share quality stays high.
- What happens after launch?
- Every publisher gets a named account team, a quarterly business review, an analytics workspace inside the FairPlay platform (revenue, RPM, conversion, market share by operator), and access to the Confido marketplace for new deals. Optimisation is continuous — placement, copy, market mix and operator rotation are tested and tuned for you, and editorial content production scales without added headcount.
