For Advertisers

    Reach sports fans in their sharpest moment

    Premium, brand-safe sports environments with high-intent audiences.

    Download the Brand-Safety Pack
    Quick Answer

    Is sports betting media brand-safe?

    Sports betting media is brand-safe within cerebral, data-led environments.

    • 100M+ monthly uniques
    • Explicit adjacency controls
    • 42% bet daily
    • Premium placements next to AI insights

    The Challenge

    01

    Brand safety concerns in betting-adjacent environments.

    02

    Limited premium sports inventory.

    03

    Difficulty reaching engaged male demographics.

    04

    Programmatic waste on low-intent impressions.

    How FairPlay Solves It

    Brand-Safe Environments

    Managed network next to professional stats and AI insights.

    Regulated-Market Placements

    100% regulated-market with full adjacency controls.

    Research Moment Targeting

    Target 25-45 demographics in research moments.

    Contextual Precision

    Targeting based on sport, event, and content type.

    How It Works

    01

    Integrate

    Deploy our technology with a single tag or API call. We handle the heavy lifting.

    02

    Monetise

    Revenue share model kicks in from day one. Access 200+ operators via Confido Network.

    03

    Scale

    We manage compliance, optimisation, and expansion across 45+ regulated markets.

    Proof

    Premium managed placements across the FairPlay network

    100M+ monthly uniques in premium sports media environments.

    100M+
    Monthly uniques
    100%
    Regulated market
    25-45
    Core demographic

    Frequently Asked Questions

    Yes, within our managed network.

    25-45 male, high disposable income.

    Display, native, sponsorship, custom contextual.

    Curated, contextually relevant, research moments.

    Ready to reach sports fans at their sharpest?

    Download our brand-safety pack.

    Download the Brand-Safety Pack