High-LTV players. Not bonus hunters.
Access 100M+ monthly uniques across research-intent sports audiences.
Co-Design a 90-Day PilotHow can operators reduce CPA?
Betting operators reduce CPA by shifting acquisition spend from bonus hunters to educated bettors.
- 42% bet daily
- Quality-Adjusted Acquisition
- 200+ operator partnerships
- CPA, revenue share, hybrid models
The Challenge
Rising CPA from programmatic and social channels.
Industry tax hikes squeezing margins.
Bonus hunter acquisition destroying lifetime value.
Insufficient scale in quality channels.
How FairPlay Solves It
Research-Intent Audiences
Access educated bettors — 42% bet daily.
Quality-Adjusted Acquisition
High-frequency players with proven LTV.
Flexible Commercial Models
CPM, CPA, revenue share, sponsorship — or hybrid.
Nielsen-Verified Intent
Nielsen-verified intent signals at scale.
How It Works
Integrate
Deploy our technology with a single tag or API call. We handle the heavy lifting.
Monetise
Revenue share model kicks in from day one. Access 200+ operators via Confido Network.
Scale
We manage compliance, optimisation, and expansion across 45+ regulated markets.
200+ operator partners trust FairPlay
25,000+ publisher relationships and 500+ operator deals.
Frequently Asked Questions
42% bet daily. Research moments, not bonus clicks.
CPM, CPA, revenue share, fixed fee, sponsorship, or hybrid.
Confido Network vets all traffic.
60+ regulated markets globally.
