Sports Data Infrastructure
Data is the foundation of every BetTech product. This pillar covers how real-time odds feeds work, how to choose a data provider, integration patterns, compliance considerations, and the business of sports data.
125M+
price changes ingested every day across the FairPlay data engine
About Sports Data Infrastructure
Sports data is the foundation of every BetTech product. Real-time odds, player ratings and event signals power the widgets, predictions and editorial that publishers and operators ship every day. Choosing the wrong feed — or wiring it up the wrong way — silently caps revenue and breaks trust the moment a match goes in-play.
This pillar gives CTOs, product leaders and commercial teams the architectural patterns, integration playbooks and procurement frameworks needed to evaluate sports data providers, design resilient pipelines, and run them at the scale modern audiences demand.
All 20 Sports Data Infrastructure guides
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Sports Data Infrastructure glossary· 10 termsShow ▾
- Odds feed
- A streaming or low-latency API that delivers live betting prices for thousands of markets in real time.
- Latency
- End-to-end time between an upstream price change and the value reaching a user's screen — measured in milliseconds.
- In-play
- Markets that update continuously while an event is underway, requiring sub-second data delivery.
- Pre-match
- Markets quoted before kick-off — lower-frequency updates than in-play but broader market depth.
- Aggregation
- Combining multiple data providers into a unified feed to improve uptime, market depth and price competitiveness.
- SLA
- Service Level Agreement — the contractual uptime, latency and support guarantees a data provider commits to.
- Webhook
- A push-based integration pattern where the data provider notifies your systems on event changes, instead of polling.
- Data licensing
- The legal right to ingest, display and redistribute sports data — varies by sport, league and jurisdiction.
- Official data
- Data sourced directly from the rights holder or league, often required by US regulators for in-play markets.
- Player ratings
- Quantitative scoring of individual player performance — the foundation of WhoScored and a core BetTech data product.
Sports Data Infrastructure questions, answered
Ready to evaluate sports data infrastructure for your product?
Talk to the FairPlay team about real-time odds APIs, widgets and the data layer behind oddschecker and WhoScored.
