Connect Components

    Zero-code betting widgets. Live in weeks.

    Embeddable odds grids, bet builders, and dynamic offers.

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    Quick Answer

    What are zero-code betting widgets?

    FairPlay's zero-code widgets deployable via GTM in 2-4 weeks.

    • Deploy via GTM tag
    • Go live in 2-4 weeks
    • Odds Grid, Bet Builder, Price Comparison
    • Compliant across 60+ markets
    Zero
    Backend code changes
    2-4 wks
    Typical deployment
    60+
    Compliant markets
    100%
    Brand customisable

    How It Works

    Add a single Javascript tag via GTM.

    01

    Add GTM Tag

    Single Javascript snippet.

    02

    Configure Dashboard

    Choose components and styling.

    03

    Go Live

    Automatic rendering.

    Features & Products

    Odds Grid

    Live comparison table.

    Bet Builder

    Interactive custom bets.

    Dynamic Offers

    Personalised promotions.

    Value Bet Highlights

    AI-identified opportunities.

    Player Props

    Player-specific markets.

    The modules

    Three datasheets, one deployment.

    Each module is a standalone product with its own datasheet — but they share the same FairPlay Connect deployment, the same compliance layer and the same analytics telemetry into your existing GA4.

    Module 01 — Display

    The FairPlay Odds Grid

    An enterprise-grade, real-time odds comparison module that embeds directly into your digital property. Utility-led, not an ad — it captures users at their highest point of intent and turns passive readers into transaction-ready visitors.

    • Captures peak intent

      Deployed at the exact moment users are most ready to act — reducing audience leakage in the zero-click era.

    • Seamless deep-linking

      Bridges users directly to pre-populated betslips at the operator level, removing funnel friction and lifting conversion.

    • Powered by oddschecker

      The same battle-tested pricing engine — billions of real-time price updates with zero-latency performance.

    • Single commercial integration

      One FairPlay agreement unlocks premium operator deals, eliminating dozens of individual affiliate relationships.

    Billions
    Price updates / day
    200+
    Operator deals via FairPlay
    1×
    Integration to monetise all
    0
    Affiliate stitching for you

    Compliance by design

    Geo-aware operator eligibility, hard-coded responsible-gambling messaging and full transparency to facilitate partner compliance — built in, not bolted on.
    Module 02 — Engagement

    The FairPlay Bet Builder

    A market-first, comparison-enabled interactive module that lets users build, price and compare complex same-game multiples across multiple operators — turning sports content into a high-margin engagement engine.

    • Pre-packaged bets

      Highly attractive, statistically enriched bets with the best available odds — turning passive readers into active participants.

    • Build from scratch

      Construct narrative-driven, fully personalised same-game multiples with our proprietary parlay engine.

    • High-LTV customers for operators

      Same-game multiples deliver more engaged, higher-margin customers than standard acquisition channels.

    • Hybrid commercial models

      RevShare, CPA, hybrid sponsorship or pre-sold tenancy — flexible to your inventory and brand strategy.

    SGM
    Highest-margin segment
    Real-time
    Correlated odds engine
    GA4
    Telemetry mapped
    API + Tag
    Two integration paths

    Compliance by design

    Engineered to UKGC and ASA standards for same-game multiples. Operators are vetted, configurable to your commercial agreements, and hard-coded safer-gambling messaging cannot be overridden.
    Module 03 — Monetisation

    FairPlay Dynamic Offers

    An intelligent offer-serving engine that replaces static, irrelevant banners with contextually relevant, real-time betting promotions — served at the exact moment of maximum relevance.

    • Page Content Matching

      Dynamically serves the most appropriate operator offer based on the content of the page being viewed.

    • User Geo-Location

      Every offer served is relevant and compliant for the user's specific geographic market in real time.

    • Live Sports Calendar

      Aligns promotions with live fixtures so offers appear at the exact moment of maximum relevance.

    • Automated ad ops

      Trafficking, tracking links and expired-promo removal are all automated — freeing your team for higher-value work.

    Hours
    GAM / CMS integration
    Real-time
    T&Cs via API
    Hybrid
    RevShare + tenancy
    0
    Wasted impressions

    Compliance by design

    Strict allow-list governance, geo-targeting and automated claims hygiene — protecting publisher and operator brands at every touchpoint.

    Commercial Model

    Revenue Share

    Performance-based, fully aligned. The default for Odds Grid and Bet Builder placements.

    CPA

    Pay only for qualified, transaction-ready customers delivered by the modules.

    Hybrid Tenancy

    Brand-funded baseline plus performance upside — ideal for Dynamic Offers and Bet Builder sponsorships.

    Integration Options

    Most Popular

    GTM Tag

    Zero-code deployment.

    Flexible

    JavaScript SDK

    Programmatic control.

    Full Control

    API + Custom Build

    Build your own UI.

    Who Uses This

    Publishers

    Embed into editorial

    Explore Publishers solutions

    Rights Holders

    Interactive overlays

    Explore Rights Holders solutions

    Teams

    Sponsor integrations

    Explore Teams solutions

    Frequently Asked Questions

    What are FairPlay Connect Components?
    Three flagship BetTech modules — the Odds Grid, the Bet Builder and Dynamic Offers — deployed via a single FairPlay Connect tag. Each is utility-led and comparison-enabled (not an ad), shares the same compliance layer and analytics telemetry, and operates under strict performance budgets so there is zero regression on Core Web Vitals.
    How long does deployment take?
    Most publishers go live in 2–4 weeks: 1 week for scoping, market and operator allow-list configuration, 1–2 weeks for tag deployment via GTM/GAM/CMS, plus a soft-launch window. There are no backend code changes required and no engineering sprints — the heavy lifting sits in the FairPlay Connect runtime.
    Will Connect Components affect my Core Web Vitals?
    No. Components are async-loaded, lazy-initialised and shipped from a global CDN with strict performance budgets. Tier-1 deployments have run with zero CWV regression as a contractual promise. We provide pre-launch Lighthouse baselines and post-launch monitoring so SEO and engineering teams can verify the impact.
    How do I integrate via Google Tag Manager or my CMS?
    Drop the FairPlay Connect tag into GTM, GAM or your CMS template. Configure which modules render where (Odds Grid on match previews, Bet Builder on accumulator pages, Dynamic Offers in editorial flow), set per-market operator allow-lists, and components render automatically. Telemetry maps directly into your existing GA4 setup.
    What is the commercial model?
    Revenue share with no upfront fees on Odds Grid and Bet Builder; CPA, hybrid sponsorship or pre-sold tenancy on Dynamic Offers. All operator commercials are brokered by FairPlay through Confido Network's 200+ operator relationships, so publishers don't run bilateral negotiations or manage individual affiliate links.
    How is compliance handled across markets?
    Every component ships with the FairPlay compliance layer pre-wired: geo-aware operator eligibility, allow-list governance, hard-coded responsible-gambling messaging and real-time T&Cs hygiene via API. Age verification and self-exclusion remain operator-side controls; we route traffic only to licensed operators that enforce them. Coverage spans 45+ regulated markets including the UK, Italy, Spain, Germany, Brazil and 20+ US states.
    Can I deploy just one module, or do I need all three?
    Modular by design. Most publishers start with the Odds Grid on match previews, add the Bet Builder for accumulator and SGM coverage, and layer Dynamic Offers across editorial flow. The single FairPlay Connect tag enables any subset; you turn modules on and off via configuration without redeploying.
    How do Connect Components compare with traditional affiliate widgets?
    Affiliate widgets are static, ad-shaped and require bilateral commercials per operator. Connect Components are dynamic, utility-led, comparison-enabled (Odds Grid pulls real-time prices from 200+ operators), and govern compliance and operator commercials at the platform layer. The result: higher engagement, stronger compliance posture, materially less operational overhead.

    Ready to go live in weeks?

    Deploy zero-code widgets.

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