2026 'Oddschecker Endorsed' Sportsbooks Revealed
bet365 recognised as standout performer with three honours
London, 3rd February 2026
- Date
- 3 February 2026
- Brand
- Oddschecker
- Category
- Awards
- Location
- London, United Kingdom
Oddschecker, the UK's leading betting comparison service and FairPlay Sports Media brand, has announced which sportsbooks have been recognised in the 2026 edition of the 'Oddschecker Endorsed' honours list. The campaign highlights superior performance across the categories and products that matter most to UK bettors.
Standout sportsbooks from the 2026 accolades include bet365, having come out on top in three categories including 'Best Bet Builder', 'Best In-Play Product', and the blue riband category of 'Most Popular Sportsbook'. It was a repeat of the category successes seen in 2025, with the brand ranking top in betslip activity on oddschecker for every month in 2025.
Other brands to achieve recognition include Betfred for 'Football Product', having attracted an 82% favourable rating from customers, and William Hill for 'Horse Racing Product', supported by the successful launch of its Horse Racing Bet Builder in 2025, which saw the Evoke brand achieve a standout 67% positive customer rating.
Unibet came out on top as 'Most Generous Bookmaker' with 72% of surveyed Unibet customers describing the brand as highly rewarding, whilst BoyleSports picked up the gong for 'Best New Promotion' with their '1 UP Early Payout' offering. PricedUp claimed 'Best New Bookmaker', attracting significant volumes of new customers in the brand's maiden year listed on oddschecker.
Matchbook took home 'Best Odds on Football' for its Exchange product, whilst AK Bets claimed 'Best Sportsbook Odds' with the brand's tight overround strategy proving particularly popular amongst oddschecker users.
Spreadex and Quinnbet were the remaining operators to receive 'Oddschecker Endorsed' recognition, with the brands seeing significant gains in betslip activity across football and horse racing respectively over the last 12 months.
Judged on both proprietary quantitative data over the last 12 months, such as site traffic and betting activity across the oddschecker site, plus qualified factors such as user opinion and perceived product quality, recognised brands can now apply to license the 'Oddschecker Endorsed' branding across their marketing assets for 2026.
Utilisation of oddschecker branding has been proven in partnerships with the likes of William Hill and Sky Bet to boost customer trust and engagement in competitive betting environments.
The full list of 'Oddschecker Endorsed' 2026 sportsbooks
- Best Bet Builder — bet365
- Best In-Play Product — bet365
- Best Safer Gambling Tools — Sky Bet
- Best Football Product — Betfred
- Best Horse Racing Product — William Hill
- Best Odds on Football — Matchbook
- Best Sportsbook Odds — AK Bets
- Most Generous Bookmaker — Unibet
- Best New Promotion — BoyleSports (1UP Early Payout)
- Best New Bookmaker — PricedUp
- Rising Star – Football — Spreadex
- Rising Star – Horse Racing — Quinnbet
- Most Popular Sportsbook — bet365
"Oddschecker brings a unique combination of betting expertise and accessible data, encompassing traffic insights, odds and promotion comparison, and qualified user perceptions. Leveraging these strengths, we're proud to once again provide the 'Oddschecker Endorsed' stamp as a trusted recognition of the industry's top sportsbooks in their respective categories. Congratulations to all those recognised for their achievements in what were highly competitive fields. We look forward to empowering our partners further with the data insights and marketing tools to set new benchmarks for success in 2026."
— Ends —
About FairPlay Sports Media
FairPlay Sports Media, a Bruin Capital business and formerly known as Oddschecker Global Media, is the foremost tech-led and AI-powered sports media network with a mission of levelling the playing field for sports bettors, in turn deriving more engaged, qualified customers to operator, media and distribution partners.
The group's brands, including oddschecker, WhoScored.com, and SuperScommesse (Italy), leverage a common set of innovative, proprietary BetTech tools, which help accelerate community growth, heighten customer engagement, and ensure full lifetime value is delivered across its network.
With offices in London, the US, and around Europe, its global team of 250+ employees manage millions of daily price comparisons executed by its 600,000+ daily active users in various regulated territories worldwide.
For more information, see fairplaysportsmedia.com.
