FairPlay Sports Media Launches in Brazil with Localised Oddschecker Brand
Sports bettors in newly regulated market will gain access to market-specific odds grids
London, 21st May 2024
- Date
- 21 May 2024
- Brand
- Oddschecker
- Category
- Markets
- Location
- London, United Kingdom
FairPlay Sports Media, the global sports media network fuelled by data and powered by fans, has launched in the Brazilian market with a localised version of its renowned odds comparison brand oddschecker.
Following ongoing success in the LATAM region, where the brand ranks as a top three traffic driver for sportsbooks in Mexico, Chile, Colombia, and Peru, Brazilian sports bettors will now be able to access localised, real-time odds grids at oddschecker.com/brazil, repurposed with market-specific APIs to ensure a seamless odds comparison experience.
The decision to launch in Brazil follows the recent regulation of both pre-match and in-play sports betting, with FairPlay's business and product strategy best-suited to legal markets where consumers are protected and sportsbooks operate in-line with generally agreed best practices.
FairPlay and its oddschecker brand have invested heavily in the region of late, and this new launch also sees a number of new hires on the ground in Brazil to best enable the brand to become local sports betting experts, as well as delivering more effective operator partnerships.
Oddschecker's localised Brazilian site will offer sports bettors the same, market-leading experience that users receive in other markets, with an added focus on sports relevant to the country, including soccer — which currently dominates 90% of the country's wagers — and US sports.
"The Brazil market has huge potential, arguably similar to the US in its scale, and this is an ideal time to service the sports mad fans of the country with a quality, fully localised odds comparison service that will empower them with the insight and pricing edge to take on their favoured sportsbooks. We are fully behind recent steps to regulate. We want to play by the rules, execute best practice and demonstrate values that we've learned from other maturing markets to bring about a better betting ecosystem for all."
"The Brazilian market is both challenging and hugely rewarding. Prolific media buying and cookie dropping has shaped it to date, but with this launch, we're looking to channel our global knowledge into local expertise to deliver more revenue to media partners, local and multi-national operators, and a fairer betting space for consumers."
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About FairPlay Sports Media
FairPlay Sports Media, a Bruin Capital business and formerly known as Oddschecker Global Media, is the foremost tech-led and AI-powered sports media network with a mission of levelling the playing field for sports bettors, in turn deriving more engaged, qualified customers to operator, media and distribution partners.
The group's brands, including oddschecker, WhoScored.com, and SuperScommesse (Italy), leverage a common set of innovative, proprietary BetTech tools, which help accelerate community growth, heighten customer engagement, and ensure full lifetime value is delivered across its network.
With offices in London, the US, and around Europe, its global team of 250+ employees manage millions of daily price comparisons executed by its 600,000+ daily active users in various regulated territories worldwide.
For more information, see fairplaysportsmedia.com.
