FairPlay Sports Media Launches 'Customer Insights', Delivering Objective Truth on Bettor Sentiment
UK sportsbooks now able to access FairPlay's proprietary user insights to shape marketing and product decisions ahead of key revenue sporting events
London, 26th March 2026
- Date
- 26 March 2026
- Brand
- FairPlay Sports Media
- Category
- Product
- Location
- London, United Kingdom
FairPlay Sports Media (FPSM), the leading sports media and BetTech network, today announced the launch of FairPlay Customer Insights, an always-on commercial decision-making engine designed exclusively for UK betting operators.
Powered by a continuously verified panel of over 1,000 active UK bettors, the self-serve dashboard provides operators with instant, objective visibility into brand perception, product feature popularity, and competitive benchmarking.
The platform refreshes data quarterly to track movements over time and features unique 'flash research' capabilities. This allows operators to submit bespoke queries to the panel ahead of major tentpole events, such as the upcoming World Cup, to de-risk campaign planning.
FairPlay is currently onboarding a select group of operators for an exclusive 30-day Phase 1 Proof of Concept, providing unrestricted, company-wide access to validate the intelligence against current operational challenges.
"We consistently hear from operators that a major challenge in today's market is a lack of fresh, objective, and actionable data on exactly why bettors switch apps. Traditional market research is often too slow, expensive, and disconnected from daily commercial metrics. We built FairPlay Customer Insights to be a commercial decision-making engine. It provides the speed and agility required for product teams to see how core features — such as their Bet Builder — stack up against the competition, while allowing media teams to understand the specific triggers that convert transient bonus tourists into high-intent, long-term players."
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About FairPlay Sports Media
FairPlay Sports Media, a Bruin Capital business and formerly known as Oddschecker Global Media, is the foremost tech-led and AI-powered sports media network with a mission of levelling the playing field for sports bettors, in turn deriving more engaged, qualified customers to operator, media and distribution partners.
The group's brands, including oddschecker, WhoScored.com, and SuperScommesse (Italy), leverage a common set of innovative, proprietary BetTech tools, which help accelerate community growth, heighten customer engagement, and ensure full lifetime value is delivered across its network.
With offices in London, the US, and around Europe, its global team of 250+ employees manage millions of daily price comparisons executed by its 600,000+ daily active users in various regulated territories worldwide.
For more information, see fairplaysportsmedia.com.
