Compliance-by-Design. Not an afterthought.
Our technology-first approach to responsible gambling and regulatory compliance enables partners to operate confidently across 45+ regulated markets.
Our Approach
Compliance is embedded into our technology platform, not bolted on. Every widget, data feed, and AI prediction passes through our automated compliance engine before reaching users.
What We Cover
Geo-Targeting
Location-based content controls that respect market-specific advertising rules.
Claims Hygiene
Pre-approved language libraries and automated review of promotional copy and bonus advertising.
Operator Vetting
Strict allow-list governance — we route traffic only to operators licensed in the user's jurisdiction.
Editorial Standards
Responsible-gambling messaging, signposting and editorial guidelines applied across owned and partner brands.
Regulatory Reporting
Audit-ready reporting and full traceability for market-specific regulatory requirements.
Markets
We operate across 45+ regulated markets including the UK (UKGC), US (state-by-state), EU (Malta, Italy, Spain), and Australia.
RAiG — Responsible Affiliates in Gambling
FairPlay co-founded the Responsible Affiliates in Gambling (RAiG) initiative, setting industry standards for responsible affiliate marketing.
For Partners
Our compliance infrastructure means you don't need to become a regulatory expert. We manage the complexity so you can focus on content and audience.
Questions about compliance?
Our team can walk you through how we handle regulatory complexity in your market.
Contact Us