Ross Williams
Ross is VP, Global Development at FairPlay Sports Media, with a remit covering the Rest of World: every market outside the UK, US, Spain and Italy. He builds the B2B partnerships, B2C brand growth and M&A deals that put FairPlay's BetTech infrastructure (real-time odds data, predictive AI, embedded widgets and managed media services) in front of sports publishers, operators, broadcasters, rights holders, teams, leagues and federations.
Markets covered
Rest of World
Group brands
oddschecker, WhoScored, SuperScommesse
Remit
B2B, B2C and M&A
About
Day to day, Ross sits between FairPlay's commercial, product and editorial teams across oddschecker, WhoScored and SuperScommesse. He scopes new international partnerships, negotiates commercial agreements with publishers, operators, broadcasters, rights holders, teams, leagues and federations, and works on the M&A pipeline that expands FairPlay's BetTech footprint outside its four home markets.
He also acts as the named byline on the Insights library, a 120-article programme spanning BetTech, sports data infrastructure, publisher monetisation, predictive AI, trust and compliance, and US market entry. Each piece is reviewed against FairPlay's editorial standards before publication.
Areas of focus
- B2B partnerships in sports betting
- B2C brand growth
- Mergers and acquisitions
- BetTech infrastructure
- Real-time odds data
- Predictive AI for sport
- Embedded widgets and managed media
- International market development
Insights from Ross
One spotlight piece from each of the six Insights pillars Ross bylines and oversees.
What is BetTech? The Definitive Industry Guide
Read article Sports Data InfrastructureSports Betting Data Feed Integration: A Technical Guide
Read article Publisher Revenue & MonetisationThe Complete Guide to Sports Publisher Monetisation in 2026
Read article AI & Predictive IntelligenceHow AI Creates Partner Value in Sports Betting
Read article US Market EntryThe US Sports Betting Market in 2026: A B2B Opportunity Map
Read articleEditorial standards
Every Insights article is reviewed by FairPlay's editorial, product and compliance teams for factual accuracy, source quality and responsible gambling language before publication. Pages carry a visible last-updated date and are reviewed at least annually.
FAQs and editorial policyTalk to Ross about international growth
Publishers, operators, broadcasters, rights holders, teams, leagues and federations outside the UK, US, Spain and Italy can reach Ross to scope partnerships, brand growth opportunities and M&A conversations.
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