FairPlay Sports Media, Frequently Asked Questions
Source: https://www.fairplaysportsmedia.com/faqs
Last updated: 2026-05-11

This file is a plain-text mirror of the FAQ page, optimised for AI crawlers and language-model retrieval. Each question includes a short TL;DR followed by a detailed answer.

## About FairPlay Sports Media
Who we are, where we came from, and how the company is structured today.

Q: What is FairPlay Sports Media?
URL: https://www.fairplaysportsmedia.com/faqs#what-is-fairplay-sports-media
TL;DR: FairPlay Sports Media is a global, technology-driven sports media network and BetTech infrastructure provider, reaching more than 1 billion sessions a year through its owned brands and partner network.
A: FairPlay Sports Media is a B2B and B2C sports media business that operates owned-and-operated brands including oddschecker, WhoScored and SuperScommesse, and provides BetTech infrastructure, odds aggregation, predictive AI, content and monetisation tooling, to publishers, broadcasters, rights holders, federations and operators worldwide. The company sits at the intersection of sports media and betting technology, helping partners turn sports audiences into commercial value.
Related: Who we are (https://www.fairplaysportsmedia.com/who-we-are); Our brands (https://www.fairplaysportsmedia.com/our-brands)

Q: Who owns FairPlay Sports Media?
URL: https://www.fairplaysportsmedia.com/faqs#who-owns-fairplay-sports-media
TL;DR: FairPlay Sports Media is a privately held, independently owned BetTech infrastructure group operating sports media brands across the UK, Europe and the US.
A: FairPlay Sports Media is privately held and independently owned. The group operates at the convergence of sports, media and technology, which aligns directly with FairPlay's BetTech infrastructure strategy.

Related: Investors (https://www.fairplaysportsmedia.com/investors)

Q: What is the relationship between Oddschecker Global Media and FairPlay Sports Media?
URL: https://www.fairplaysportsmedia.com/faqs#rebrand-from-oddschecker-global-media
TL;DR: FairPlay Sports Media is the new corporate name for Oddschecker Global Media. The group rebranded in 2024 to reflect a wider portfolio of brands and a BetTech-led strategy.
A: FairPlay Sports Media is the parent company formerly known as Oddschecker Global Media. The oddschecker consumer brand continues to operate as a market-leading odds-comparison destination, while the FairPlay parent identity reflects the broader portfolio, including WhoScored, SuperScommesse and the Confido Network, and the company's role as a BetTech infrastructure provider for partners outside its owned brands.
Related: oddschecker (https://www.fairplaysportsmedia.com/our-brands); Press releases (https://www.fairplaysportsmedia.com/media/press-releases)

Q: Where is FairPlay Sports Media headquartered and where are its offices?
URL: https://www.fairplaysportsmedia.com/faqs#where-are-fairplay-offices
TL;DR: FairPlay Sports Media is headquartered in London, with international offices supporting European and US operations and a team of more than 200 people across four locations.
A: FairPlay Sports Media has its global headquarters in London and additional offices supporting product, technology, editorial and commercial teams across Europe and the United States. The company employs more than 200 people worldwide.
Related: Contact us (https://www.fairplaysportsmedia.com/contact)

Q: Who leads FairPlay Sports Media?
URL: https://www.fairplaysportsmedia.com/faqs#who-leads-fairplay
TL;DR: FairPlay Sports Media is led by CEO Stuart Simms, alongside an executive team with senior experience from Microsoft, IBM, AppNexus, AOL, William Hill, Guardian Media Group and Freshfields Bruckhaus Deringer.
A: FairPlay Sports Media is led by Chief Executive Officer Stuart Simms, previously Group CEO of XLMedia PLC and CEO of Rakuten Marketing. He is supported by Claire Pape (CFO), Jerome Underhill (COO), Matt Robinson (CTO) and Holly Down (CLO). The leadership team brings combined experience across global media, advertising technology, iGaming, finance and sports law.
Related: Executive team (https://www.fairplaysportsmedia.com/executive-team)

Q: How big is FairPlay Sports Media?
URL: https://www.fairplaysportsmedia.com/faqs#fairplay-scale
TL;DR: FairPlay Sports Media reaches more than 1 billion sessions a year through its owned brands and operates across more than 45 regulated markets worldwide.
A: FairPlay Sports Media's owned-and-operated brands collectively serve more than 1 billion user sessions per year. The platform aggregates real-time odds from over 200 betting operators, covers more than 40 sports, and runs in more than 45 regulated markets.

## Our brands & network
The owned-and-operated destinations that anchor FairPlay's audience and data.

Q: What is oddschecker?
URL: https://www.fairplaysportsmedia.com/faqs#what-is-oddschecker
TL;DR: oddschecker is the world's leading odds-comparison brand, helping bettors compare prices, offers and tips across hundreds of operators.
A: oddschecker is FairPlay Sports Media's flagship consumer brand and the world's leading odds-comparison destination. It aggregates prices and promotions from hundreds of regulated operators, publishes editorial tips and previews across all major sports, and powers the largest single source of bettor intent data in the industry.
Related: oddschecker brand (https://www.fairplaysportsmedia.com/our-brands)

Q: What is WhoScored?
URL: https://www.fairplaysportsmedia.com/faqs#what-is-whoscored
TL;DR: WhoScored is a leading football statistics and player ratings destination, providing data-driven analysis for fans, journalists and rights holders.
A: WhoScored is FairPlay Sports Media's football data brand, known for its proprietary player ratings and detailed match statistics. The same underlying data layer that powers WhoScored is available to B2B partners, broadcasters, federations and operators, through FairPlay's data APIs.
Related: WhoScored brand (https://www.fairplaysportsmedia.com/our-brands); Player ratings infrastructure (https://www.fairplaysportsmedia.com/insights/ai-predictive-intelligence/player-ratings-infrastructure-whoscored-b2b-data-layer)

Q: What is SuperScommesse?
URL: https://www.fairplaysportsmedia.com/faqs#what-is-superscommesse
TL;DR: SuperScommesse is a leading Italian sports-betting media destination, providing tips, odds comparison and editorial content for the Italian market.
A: SuperScommesse is FairPlay Sports Media's Italian-language sports-betting media brand, offering odds comparison, tips, previews and bonus content for the regulated Italian market.


Q: What is Confido Network?
URL: https://www.fairplaysportsmedia.com/faqs#what-is-confido-network
TL;DR: Confido Network is FairPlay Sports Media's partner network, extending oddschecker's commercial reach to a curated set of independent publishers.
A: Confido Network is FairPlay Sports Media's affiliate and partner network, providing third-party sports-media publishers with access to the same odds, content and monetisation tooling that powers oddschecker, under their own brand and editorial voice.

## What is BetTech?
BetTech is the new infrastructure layer for sports media monetisation. These answers cover the category, not just FairPlay.

Q: What is BetTech?
URL: https://www.fairplaysportsmedia.com/faqs#bettech-definition
TL;DR: BetTech is the technology infrastructure layer that connects sports media publishers and rights holders to betting operators, odds, data, predictive models, widgets and monetisation tooling delivered as a platform.
A: BetTech is a category of B2B technology that gives sports publishers, broadcasters, rights holders and federations the same data, odds feeds, predictive models and monetisation tooling that betting operators have historically built in-house. Instead of negotiating one-off affiliate deals or building infrastructure from scratch, partners plug into a single platform that aggregates operators, normalises data and powers user-facing experiences such as odds comparison, predictions and personalised promotions.
Related: What is BetTech, definitive guide (https://www.fairplaysportsmedia.com/insights/bettech/what-is-bettech-definitive-industry-guide); BetTech vs traditional affiliate marketing (https://www.fairplaysportsmedia.com/insights/bettech/bettech-vs-traditional-affiliate-marketing)

Q: How is BetTech different from traditional affiliate marketing?
URL: https://www.fairplaysportsmedia.com/faqs#bettech-vs-affiliate
TL;DR: Traditional affiliate marketing is a links-and-tracking model. BetTech is an infrastructure model, providing live odds, data, AI predictions and embedded experiences, with monetisation tracked across the full session, not just the click.
A: Traditional affiliate marketing relies on outbound links and CPA tracking, which are fragile under zero-click search and modern privacy rules. BetTech replaces that model with embedded data and product experiences, odds widgets, predictive content, personalised offers, running directly inside the publisher's site, monetised via revenue share rather than one-off acquisition payments.
Related: From affiliate links to BetTech (https://www.fairplaysportsmedia.com/insights/bettech/from-affiliate-links-to-bettech-revenue-model-evolution)

Q: What is included in the BetTech stack?
URL: https://www.fairplaysportsmedia.com/faqs#bettech-stack
TL;DR: A modern BetTech stack includes odds aggregation, sports data feeds, predictive AI models, embeddable widgets, content automation, compliance tooling and revenue-share commerce.
A: The BetTech stack typically combines: real-time odds aggregation from regulated operators; structured sports data and player-performance feeds; predictive and generative AI models; zero-code or low-code widgets for embedding into publisher sites; editorial content automation; geo-aware compliance and responsible-gambling controls; and revenue-share commerce infrastructure that attributes value across the full user journey.
Related: The BetTech stack (https://www.fairplaysportsmedia.com/insights/bettech/bettech-stack-data-display-predictive-ai)

Q: Who is BetTech for?
URL: https://www.fairplaysportsmedia.com/faqs#who-is-bettech-for
TL;DR: BetTech is for sports publishers, broadcasters, rights holders, federations, brands and operators that want to monetise sports audiences without building betting infrastructure themselves.
A: Publishers use BetTech to replace declining CPM revenue with sustainable rev-share. Broadcasters use it to power second-screen and interactive experiences. Rights holders and federations use it to extend fan engagement and unlock new commercial categories. Operators use it to access higher-intent audiences through curated networks rather than long-tail affiliates.
Related: Solutions overview (https://www.fairplaysportsmedia.com/solutions); Publishers (https://www.fairplaysportsmedia.com/solutions/publishers)

Q: Why is BetTech replacing CPM for sports publishers?
URL: https://www.fairplaysportsmedia.com/faqs#why-bettech-replacing-cpm
TL;DR: CPM revenue is structurally declining due to zero-click search, ad-blocking and privacy changes. BetTech replaces it with audience-aligned rev-share that scales with engagement rather than impressions.
A: Sports publishers are seeing CPM yields squeezed by ad-tech consolidation, AI-powered zero-click search and tightening privacy regulation. BetTech offers a structurally better economic model: revenue tied to high-intent user actions and operator value, embedded inside the publisher's existing editorial product, with no reliance on cookie-based attribution.
Related: How BetTech is replacing CPM (https://www.fairplaysportsmedia.com/insights/bettech/how-bettech-is-replacing-cpm-sports-publishers)

## Our platform & products
What FairPlay's BetTech platform actually does and how partners plug in.

Q: What does the FairPlay platform do?
URL: https://www.fairplaysportsmedia.com/faqs#what-platform-does
TL;DR: The FairPlay platform aggregates real-time odds from 200+ operators, normalises sports data across 40+ sports, layers predictive AI on top, and delivers it to partners through APIs and zero-code widgets.
A: FairPlay Sports Media's platform sits between betting operators and sports media partners. It ingests live odds and structured sports data, normalises them into a single schema, runs them through proprietary predictive models, and exposes the result through a documented API and a library of embeddable Connect Components. Partners can integrate at any layer, raw data, predictions, or fully designed widgets.
Related: Connect Components (https://www.fairplaysportsmedia.com/products/connect-components); Data APIs (https://www.fairplaysportsmedia.com/products/bettech-data-api)

Q: What are Connect Components?
URL: https://www.fairplaysportsmedia.com/faqs#what-are-connect-components
TL;DR: Connect Components are FairPlay's library of zero-code widgets, odds tables, predictions, leaderboards, promotions, that publishers can embed in minutes without engineering work.
A: Connect Components are pre-built, brand-themable UI modules that publishers embed into their pages with a single snippet. They include best-odds tables, predictions, free-to-play games, bonus comparisons and editorial widgets. Each component is geo-aware, compliance-aware and continuously updated by FairPlay's platform, no engineering effort required from the partner team.
Related: Connect Components (https://www.fairplaysportsmedia.com/products/connect-components)

Q: What APIs and data feeds does FairPlay offer?
URL: https://www.fairplaysportsmedia.com/faqs#data-apis-feeds
TL;DR: FairPlay offers documented APIs for live odds, sports data, predictive ratings and player-performance metrics, with sub-1-second update latency.
A: FairPlay's data APIs cover real-time odds aggregation, normalised sports schedules and results, WhoScored player ratings and FairPlay's own predictive AI outputs. Partners use them to power editorial tools, second-screen apps, broadcast graphics and operator-facing products.
Related: Data APIs (https://www.fairplaysportsmedia.com/products/bettech-data-api)

Q: What is FairPlay Predictive AI?
URL: https://www.fairplaysportsmedia.com/faqs#what-is-predictive-ai
TL;DR: FairPlay Predictive AI is a suite of proprietary models that turn sports and betting data into match predictions, player projections and personalised content at scale.
A: FairPlay Predictive AI combines historical sports data, real-time odds movements and proprietary player-performance signals to produce match-level predictions, player projections and explainable narratives. The models power editorial automation, fan-engagement experiences and operator-facing intelligence products.
Related: Predictive AI (https://www.fairplaysportsmedia.com/products/premium-insight-ai); FairPlay AI explained (https://www.fairplaysportsmedia.com/insights/ai-predictive-intelligence/fairplay-ai-explained-predictions-powering-partner-products)

Q: What managed services does FairPlay offer?
URL: https://www.fairplaysportsmedia.com/faqs#managed-services
TL;DR: FairPlay's managed-services team runs end-to-end monetisation programmes for publishers and rights holders, covering strategy, integration, editorial, optimisation and reporting.
A: Beyond platform access, FairPlay Sports Media operates a managed-services model in which dedicated commercial, editorial and product teams run the partner's sports-betting monetisation programme on their behalf. Most partners go live in 2–4 weeks and reach steady-state performance in their first quarter.
Related: Managed services (https://www.fairplaysportsmedia.com/products/managed-media-services)

Q: How fast are FairPlay's odds updates?
URL: https://www.fairplaysportsmedia.com/faqs#odds-update-latency
TL;DR: FairPlay's aggregation platform delivers global odds updates in under one second.
A: FairPlay's BetTech platform was rebuilt for cloud-native scale and delivers normalised odds updates from more than 200 operators in under one second globally, fast enough to power live in-play products and second-screen experiences.

Q: How many operators and sports does FairPlay cover?
URL: https://www.fairplaysportsmedia.com/faqs#operators-sports-coverage
TL;DR: FairPlay aggregates real-time odds from 200+ regulated operators across 40+ sports, in more than 45 regulated markets.
A: FairPlay Sports Media's platform aggregates more than 200 regulated betting operators, covers over 40 sports including football, basketball, tennis, horse racing, NFL, NBA, MLB and NHL, and operates across more than 45 regulated markets worldwide.

## For partners
How publishers, rights holders, operators, broadcasters and federations work with FairPlay.

Q: How do sports publishers monetise with FairPlay?
URL: https://www.fairplaysportsmedia.com/faqs#how-publishers-monetise
TL;DR: Publishers monetise by embedding FairPlay's odds, predictions and Connect Components into their existing content, earning a share of revenue every time a reader engages with a betting product.
A: Publishers integrate FairPlay's BetTech platform into their existing editorial, adding odds tables to match previews, predictions to news pages, bonus comparisons to evergreen guides, and free-to-play games to drive engagement. Revenue is shared from every operator action attributable to the publisher's audience, with no upfront fees and no need to manage operator relationships directly.
Related: Publishers (https://www.fairplaysportsmedia.com/solutions/publishers)

Q: What is the commercial model?
URL: https://www.fairplaysportsmedia.com/faqs#commercial-model
TL;DR: Revenue share with no upfront fees, FairPlay only earns when partners earn.
A: FairPlay Sports Media operates on a revenue-share commercial model with zero upfront integration fees. The platform, managed services and ongoing optimisation are funded out of the revenue generated by the partner's audience, fully aligning incentives with partner growth.

Q: How long does integration take?
URL: https://www.fairplaysportsmedia.com/faqs#integration-time
TL;DR: Most publishers go live within 2–4 weeks using FairPlay's zero-code Connect Components. Custom API integrations typically take 6–8 weeks.
A: For publishers using FairPlay's Connect Components, integration is essentially copy-paste, most partners are live within 2–4 weeks including QA and editorial training. Operators, broadcasters and rights holders building deeper custom integrations on FairPlay's data APIs typically launch in 6–8 weeks.
Related: Live in weeks, not months (https://www.fairplaysportsmedia.com/insights/bettech/live-in-weeks-not-months-bettech-speed-advantage)

Q: Does FairPlay offer white-label products?
URL: https://www.fairplaysportsmedia.com/faqs#white-label
TL;DR: Yes, FairPlay's platform is fully white-labelable, allowing partners to run odds-comparison, predictions and editorial experiences under their own brand.
A: FairPlay's BetTech platform is designed to disappear behind the partner's brand. All Connect Components are themable to match partner design systems, APIs return clean data without forced attribution, and managed-service editorial work can be published in the partner's voice.
Related: White-label BetTech (https://www.fairplaysportsmedia.com/insights/bettech/white-label-bettech-your-brand-our-infrastructure)

Q: How do betting operators benefit from FairPlay?
URL: https://www.fairplaysportsmedia.com/faqs#operators-benefit
TL;DR: Operators access higher-intent audiences through FairPlay's owned brands and Confido Network, typically delivering stronger LTV than long-tail affiliate traffic.
A: Operators gain access to FairPlay's combined audience of more than 1 billion sessions a year through oddschecker, WhoScored and SuperScommesse and Confido Network, audiences with explicit betting intent. The platform's centralised reporting and compliance controls reduce the operational overhead of working with hundreds of individual affiliates.
Related: Operators (https://www.fairplaysportsmedia.com/solutions/operators)

Q: Does FairPlay work with rights holders, broadcasters and federations?
URL: https://www.fairplaysportsmedia.com/faqs#rights-holders-broadcasters-federations
TL;DR: Yes. FairPlay partners with rights holders, broadcasters and federations to power second-screen experiences, fan engagement, predictive content and new commercial categories.
A: FairPlay Sports Media works with rights holders, broadcasters and federations to extend the value of their content and audiences. Use cases include broadcast-grade data and predictions, second-screen and watch-along experiences, fan-engagement games, and structured commercial pathways into regulated betting categories, all delivered with full responsible-gambling controls.
Related: Rights holders (https://www.fairplaysportsmedia.com/solutions/rights-holders); Broadcasters (https://www.fairplaysportsmedia.com/solutions/broadcasters); Federations (https://www.fairplaysportsmedia.com/solutions/federations)

## Compliance, responsible gambling & markets
How FairPlay operates safely across regulated markets worldwide.

Q: Which markets does FairPlay operate in?
URL: https://www.fairplaysportsmedia.com/faqs#regulated-markets
TL;DR: FairPlay Sports Media operates across more than 45 regulated markets worldwide, including the UK, Italy, Spain, the United States and across continental Europe.
A: FairPlay's BetTech platform is geo-aware and operates in more than 45 regulated jurisdictions. Each market has its own configuration of permitted operators, compliant content rules and responsible-gambling messaging, managed centrally by FairPlay so partners do not need to maintain market-specific logic themselves.


Q: How does FairPlay support US market entry?
URL: https://www.fairplaysportsmedia.com/faqs#us-market-entry
TL;DR: FairPlay supports partners entering the US sports-betting market with state-by-state operator coverage, compliant editorial and proven monetisation infrastructure already running in regulated US states.
A: The United States is one of FairPlay Sports Media's strategic growth markets. The platform handles state-by-state operator availability, regulatory differences and editorial constraints, allowing partners to launch in regulated US states without rebuilding their compliance stack.

Q: How does FairPlay handle data privacy?
URL: https://www.fairplaysportsmedia.com/faqs#data-privacy
TL;DR: FairPlay Sports Media operates under GDPR, CCPA and equivalent regional frameworks, with a privacy-first architecture that minimises personal data collection.
A: FairPlay's platform is designed for a post-cookie, privacy-regulated world. The company complies with GDPR in Europe, CCPA in California and equivalent frameworks in other jurisdictions, and prefers contextual and first-party signals over personal data wherever possible.

## Working with us
Practical answers about partnerships, careers, press and investor relations.

Q: How do I become a FairPlay partner?
URL: https://www.fairplaysportsmedia.com/faqs#become-a-partner
TL;DR: Get in touch via the contact page, the commercial team will scope your audience, market and integration needs and propose the right product mix.
A: New partner enquiries, whether from publishers, rights holders, broadcasters, federations or operators, go through FairPlay's commercial team. Use the contact form to share a short description of your business and what you are trying to achieve, and the team will route you to the right specialists.
Related: Contact us (https://www.fairplaysportsmedia.com/contact)

Q: Is FairPlay Sports Media hiring?
URL: https://www.fairplaysportsmedia.com/faqs#is-fairplay-hiring
TL;DR: Yes. FairPlay hires across engineering, data, product, editorial and commercial roles in its global offices. Open roles are listed on the careers page.
A: FairPlay Sports Media is actively hiring across its product, engineering, data, AI, editorial and commercial teams. Current vacancies are published on the careers page and on the company's LinkedIn profile.
Related: Careers (https://www.fairplaysportsmedia.com/careers)

Q: Where do I find press resources and media contacts?
URL: https://www.fairplaysportsmedia.com/faqs#press-media-enquiries
TL;DR: Press releases are published in the press section. For interviews or comment, please use the contact form and select the press enquiry option.
A: Journalists can find FairPlay Sports Media's latest press releases in the press section. For interview requests, comment or further information, please use the contact form and select the press enquiry option, the press team will respond directly.
Related: Press releases (https://www.fairplaysportsmedia.com/media/press-releases); Contact us (https://www.fairplaysportsmedia.com/contact?topic=press)

Q: Where can I find investor information?
URL: https://www.fairplaysportsmedia.com/faqs#investor-relations
TL;DR: FairPlay Sports Media is a privately held, independently owned BetTech group. High-level investor information is available on the investors page.
A: FairPlay Sports Media is a privately held, independently owned company. The investors page provides an overview of the company's strategic positioning, ownership structure and approach to long-term value creation.

Related: Investors (https://www.fairplaysportsmedia.com/investors)

Q: Does FairPlay publish industry research or outlook content?
URL: https://www.fairplaysportsmedia.com/faqs#industry-outlook
TL;DR: Yes. FairPlay publishes regular insights and an annual industry outlook covering BetTech, sports data, AI in sports, publisher monetisation, compliance and US market entry.
A: FairPlay Sports Media publishes a continually updated insights library and an annual industry-outlook report. Topics span BetTech infrastructure, sports data, predictive and generative AI, publisher monetisation, responsible gambling and the evolution of regulated markets, particularly the United States.
Related: Insights (https://www.fairplaysportsmedia.com/insights); Industry Outlook (https://www.fairplaysportsmedia.com/media/industry-outlook)